Services / Growth and retention

Run against the book you already have, not a cold audience.

You are not launching into an empty market. You have funded, verified traders who have never been offered an event contract, and reaching them costs a fraction of acquiring a stranger.

Where the first traders come from

Illustrative mix, first 90 days
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Mix varies by operator type. We model it against your real cohort data in the scoping call rather than quoting a benchmark.

The failure mode

Event contracts behind a menu item do about the volume you would expect.

Placement, lifecycle and incentives decide this, not the engine. Four decisions account for most of the gap between operators who launch the same product on the same stack.

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Lifecycle

Five stages, each with the event that triggers it and the number it moves.

Every stage fires as a webhook into your CRM, so the campaign runs in the system your team already uses rather than a second console nobody logs into.

Stage
Trigger
Action
Moves
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Incentive mechanics are configured per jurisdiction. Where a promotion would be regulated in your market, the switch is yours and it is off by default.

What we run

Four programmes, all reporting into your numbers.

You own the trader relationship and the data throughout. We take no exclusivity on your book, and everything we run exports in a defined format if we part ways.

See the reporting pack ›

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What we will not claim

The honest limits, stated before you ask.

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Services / Growth and retention

Run against the book you already have, not a cold audience.

You are not launching into an empty market. You have funded, verified traders who have never been offered an event contract, and reaching them costs a fraction of acquiring a stranger.

Where the first traders come from

Illustrative mix, first 90 days
Your existing verified traders 58%
Already funded and KYC complete. No acquisition cost.
Reactivated dormant accounts 19%
Lapsed on the core product, live on event contracts.
Affiliate and IB referrals 15%
Paid on net revenue, tracked per partner.
Paid acquisition 8%
The most expensive channel, deliberately last.

Mix varies by operator type. We model it against your real cohort data in the scoping call rather than quoting a benchmark.

The failure mode

Event contracts behind a menu item do about the volume you would expect.

Placement, lifecycle and incentives decide this, not the engine. Four decisions account for most of the gap between operators who launch the same product on the same stack.

Decision 01

Placement

On the primary trading surface, or behind a menu item. This single choice moves first-week participation more than anything else on the list.

Decision 02

First market

The market a trader meets first has to be one they already have an opinion on. Long-tail markets are for week four, not day one.

Decision 03

First fill

A bad first fill loses the cohort permanently, which is why liquidity coverage and the growth plan are the same conversation.

Decision 04

Second session

Resolution is the retention event. A trader who sees a market settle cleanly comes back; one who sees a dispute does not.

Lifecycle

Five stages, each with the event that triggers it and the number it moves.

Every stage fires as a webhook into your CRM, so the campaign runs in the system your team already uses rather than a second console nobody logs into.

Stage
Trigger
Action
Moves
First exposure
Trader logs into the core product
Event-contract rail placed in the existing surface, category matched to their history
Reach
First trade
Contract page viewed twice, no order
Contextual explainer and a size-capped first trade, no cash incentive required
Conversion
Habit
Two trades in seven days
Category follow, resolution reminders, portfolio digest
Sessions / week
Resolution
Held position settles
Outcome explained against the named source, next market in the same category surfaced
Repeat rate
Reactivation
Thirty days without a trade
Single relevant market, tied to a live event they follow. No sequence.
Win-back

Incentive mechanics are configured per jurisdiction. Where a promotion would be regulated in your market, the switch is yours and it is off by default.

What we run

Four programmes, all reporting into your numbers.

You own the trader relationship and the data throughout. We take no exclusivity on your book, and everything we run exports in a defined format if we part ways.

See the reporting pack ›

Trader acquisition

Channel

Paid, organic and partner acquisition against a defined cost per funded trader, reported weekly with the channel breakdown visible.

Lifecycle and retention

CRM

The five-stage programme above, delivered as webhooks and templates into your CRM. You keep the trader relationship and the data.

Affiliate and IB

Partners

Partner recruitment, tracking, tiering and payout on net revenue, with the anti-fraud checks that keep an IB programme from being gamed.

Analytics

Reporting

Cohort retention, category mix, first-fill quality and revenue per trader, in one report you can hand to your board without editing.

What we will not claim

The honest limits, stated before you ask.

No guaranteed trader count

We commit to programmes, spend discipline and reporting. Anyone quoting you a guaranteed number of traders is quoting a number they cannot control.

No guaranteed revenue

We model expected economics at your volume and show the workings. The model is a forecast, and we label it as one.

No regulatory promises

Which incentives and promotions you may run is a question for your counsel and your licence. We build the switches; you decide.

Sandbox credentials are available before contract.

Book the walkthrough and a solutions engineer takes your integration lead through the engine, the resolution policy and the commitment terms. One business day to reply.